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Amazon & Walmart U.S. Distribution

Distributor-Led Amazon & Walmart U.S. Launch

Starting Point

A U.S. D2C Hair Care brand was selling only through its own website and wanted marketplace exposure but did not want to deploy capital or build marketplace infrastructure. They needed a partner who could take inventory risk and operate the channel directly.

Observed at kickoff

  • 100% of sales were DTC but no Amazon or Walmart presence
  • Brand unwilling to fund inventory or build marketplace function internally
  • No compliance, no listing assets, no marketplace ops in place
  • Brand unaware of Amazon’s potential and unwilling to build a marketplace function internally
  • No experience with the Amazon ecosystem, FBA prep, or shipping requirements

The brand didn’t lack demand – it lacked a go-to-market model without capital exposure.

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Industry

Beauty & Personal Care

Service Provided

Amazon & Walmart U.S. Distribution

Setup Timeline

30 days to first sell-through

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What We Did

1) Purchased inventory and became the Amazon distributor

We took inventory position and sold through our Amazon account, removing capital risk for the brand.

2) Built the marketplace foundation end-to-end

Listings, compliance, logistics, catalog structure, pricing, and operations handled fully in-house.

3) Launched and optimized across Amazon & Walmart simultaneously

We controlled demand, positioning, and operational execution under one operating owner.

4) Invested in Inventory & Marketing

We funded both inventory and marketing to build awareness and accelerate sell-through without brand capital.