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European Distribution for U.S. Brand

Amazon Europe & UK Without Capital

Starting Point

A U.S. brand active only on Amazon.com wanted to enter Europe but did not want to deploy capital, hold EU inventory, or build a European operating function. They needed a partner that could own the economics, take risk, and run the channel end-to-end

Observed at kickoff

  • No European infrastructure — no VAT, no 3PL, no prep, no compliance work started
  • No Amazon Europe account or operating framework in place
  • No internal expertise in regulations, logistics, or country rollout
  • Brand unwilling to lock capital into EU inventory or compliance work
  • Established 6 year old brand selling in US & Canada (~$1.5M/year) with 80% of revenue concentrated in winter months

The expansion was not stalled by demand, it stalled because the brand would not (and should not) build the operating stack internally.

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Industry

Tools & Hardware (Outdoor)

Service Provided

Amazon European Distribution

Setup Timeline

3 months

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What We Did

1) Took inventory position in Europe

Purchased inventory from the brand and acted as their European operator and distributor.

2) Built the entire EU operating spine

Handled tax, freight, 3PL, FBA inbound, listing approvals, and marketplace governance.

3) Launched across core EU markets

Rolled into UK + EU markets under our management, pricing and contribution owned by us.

4) Raised brand awareness and built organic presence in Europe

Established visibility and demand through compliant content, client acquisition, and ongoing organic positioning - without relying on brand capital.