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Amazon Channel Operations

From Chaos to Control

Starting Point

A U.S. nutrition brand came to us after 14 months of inconsistent results with two different agencies. The account had fragmented ownership – ads, catalog, and logistics were handled by different vendors, and no one was accountable for the channel’s financial performance

Observed on takeover

  • TACoS trending upward for 3 consecutive quarters
  • Operational gaps: OOS risk, chargebacks, unmonitored storage fees
  • Ad teams spending to “hit ROAS” while margin eroded
  • Inventory mis-forecasting & repeated FBA stockouts
  • Excess storage fees and prep/label chargebacks
  • No executive reporting or decision cadence

The problem wasn’t limited to ads – the channel was leaking profit from both media decisions and operational execution

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Industry

Vitamins, Minerals & Supplements (D2C)

Service Provided

Amazon channel management (end-to-end)

Results Timeline

4-month operating cycle

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What We Changed

1) Took full P&L and operating ownership

One owner for ads, supply, catalog, and cashflow decisions.

2) Installed a forecast & replenishment system

Demand planning, reorder triggers, and 3PL → FBA lead time controls ended stockouts.

3) Reduced structural leakage in logistics and fees

Identified and fixed prep errors, labeling compliance, and long-term storage bleed.

4) Realigned advertising to profitable growth

Rebuilt ad structure around contribution, not vanity ROAS targets.