Amazon UK & PAN-EU Expansion

Fast-Tracked Amazon UK & Pan-EU Expansion

Starting Point

A U.S. Class I medical device brand was already performing well on Amazon.com and engaged us to lead their expansion into the UK and Europe. They had never sold in these regions and had no internal team capable of handling the regulatory, logistics, or launch execution

Observed on takeover

We engineered expansion the way a regulated product requires – compliant, sequenced, and operator-led – removing the guesswork that typically stalls medical device brands in Europe.

Industry

Professional Medical Supplies

Service Provided

Full expansion execution + 60 day advisory period

Results Timeline

5 months

What We Did

1) Regulatory & tax readiness

Helped filling VAT/EORI, Class I documentation alignment, and marketplace approvals per market.

2) Supply chain & fulfillment architecture

Set up compliant 3PL routing, labeling, and Pan-EU FBA structure to support multi-country rollout.

3) Localization & listing structure

Linked UK & EU ASINs to the U.S. master catalog so content is inherited centrally, while ensuring claims and compliance meet UK/EU requirements.

4) Go-to-market execution

Launched UK first, then rolled markets sequentially with paid + organic demand plans per region.